![]() ![]() ![]() Seventy thousand locations in the United States-including roughly 95 percent of major gym chains-offer its programs. ![]() More than a decade after its launch, the business-co-founded by Perlman, Perez, and a third Alberto, that one surnamed Aghion-is suddenly ubiquitous. CEO Alberto Perlman says it grew 4, percent from to and percent in the past three years. The company does not release revenue figures. These instructors understand what many noninitiates don't: that Zumba is not some organic cultural import like salsa or yoga but rather a U. It's like a Star Trek convention, they're so into it. Fourteen million people in countries take Zumba classes at least once a week.Įighty nationalities are represented at this instructors' convention, an annual event that is part professional education, part Woodstock with cargo pants. You can do it, and so can your preschooler and your grandmother. It is a democracy of cool where the cheerleader, the goth, and the fat kid from high school are besties. In this age of social stratification, Zumba-a dance-fitness program born in Colombia-qualifies as a genuine mass-market phenomenon. Three days into this reporting trip, and I am still not ready for Zumba. Edging into the press of bodies, I try to mimic their steps but clock some woman in the cheek. In a free spirit's version of unison, 8, dancers slam, sling, and snake along with him. Over two hours, he dances to an accordion and to an electric guitar, in a Russian fur hat and in a bright red kilt, with children and with Vanilla Ice.
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